Unless you’re a super-technical person with the time and resources to build your own private blog network (PBN), or a huge agency that makes it a part of its core SEO offering, you probably don’t use pbn links. That’s because they require a lot of time, money, and resources to operate on the level that allows them to make financial sense. Plus, they’re also quite risky. Find out saketwahi.com
PBNs are networks of websites that link back to one primary website, known as the “money site.” The purpose is to boost the authority and rankings for that money site so that it can rank higher on search engines for competitive keywords. But, if Google finds out that you’re using them, it can hand you a penalty and drastically drop your visibility in the search results.
What Are PBN Links? An Introduction to Private Blog Networks
Fortunately, Google’s algorithms are evolving to detect when people try to manipulate the system, and it’s now fairly easy to identify the use of pbn links, provided you know what to look for.
Essentially, you can spot them by looking at the domain metrics. If a site has a high domain authority and domain traffic, but very little in the way of actual content, it’s likely a PBN. You can also find them by looking at the anchor text. If a large proportion of a link’s anchor text is an exact match for a keyword phrase on your target page, it’s probably a PBN. This is because the aim is to create a very natural-looking link.