A good SEO partner knows how to build a strategy that aligns with your business goals. They’ll take the time to understand your business via a discovery session, which can include an SEO audit of your website and competitors. They’ll also be able to leverage existing resources, such as a web developer or content writer. This way, they can ensure that your investment is geared towards the results you need.

Look for a partner that puts you first. They’ll listen to your concerns and respond accordingly. They’ll have the experience to recognize risks and the expertise to implement strategies that are in line with best practices. They’ll also be able to connect your SEO goals to your bottom line.

Strategic Allies: Choosing the Right SEO Partner for Your Business

A reputable SEO partner will be transparent with their pricing. This means that they’ll list their fees online so that you can compare apples to apples and avoid any hidden costs. In addition, they’ll provide regular progress reports and quantifiable data that highlight wins and losses. This transparency level is critical to a strong partnership because it allows both parties to make informed decisions that impact campaign performance.

Finding an SEO partner can be difficult, but it’s worth the effort. By investing the time to find the right fit, you can save yourself from a costly mistake. For example, hiring an in-house SEO expert could result in high salaries, software subscriptions, and training. Instead, a trusted SEO partner can help you save money and focus on other marketing channels to bring in more clients, serve them better, and grow your business.